Xperio UV Polarized Sun Lenses & Beach Volleyball Star April Ross Partner To Promote Eye Health
By Essilor News
September 20, 2016
DALLAS – September 20, 2016 – Fresh off her 2016 bronze medal win, eight-time AVP (Association of Volleyball Professionals) champion April Ross is teaming up with Essilor of America and Xperio UV™polarized sun lenses to launch a new program called A.C.E.S. – All Day Coverage when Exposed to Sun.
Because many are unaware that ultraviolet (UV) radiation from the sun can cause damage to your eyes, A.C.E.S. aims to educate people on how to reduce their risk of overexposure and protect their eyes. As someone who spends her days playing volleyball in the sun for a living, Ross knows the dangers of UV rays first-hand.
“Xperio UV and the A.C.E.S. program highlight the powerful role eyewear plays in how we see the world and the importance of eye health. It seems obvious for me given my profession as a beach volleyball player, but it’s important to remember everyone is exposed to UV rays year-round,” Ross said. “People don’t realize that UV exposure also occurs when you’re not in direct sunlight – wearing Xperio UV lenses can help protect everyone’s eyes from the sun’s damaging rays.”
UV light comes from all directions and reflects off surrounding surfaces. Moreover, UV damage is cumulative and often irreversible. It can contribute to premature signs of aging, skin cancer, eye disease, wrinkles, dark circles and more. Although most people are aware of the importance of putting sunscreen on their skin, the need for UV eye protection is often overlooked. Xperio UV polarized sun lenses offer an outdoor solution that helps eliminate glare while providing maximum UV protection on both the front and backside of the lens.
“As part of our mission, Essilor believes everyone’s eyes should be protected from damaging UV exposure while seeing their best outdoors, no matter the activity, time of day or season. As a world-renowned athlete, April knows that the best vision under the sun must include maximum UV protection, making her an ideal ambassador for the A.C.E.S. program,” said Lauri Crawford, Senior Vice President of Marketing, Essilor of America. “April’s reputation as a leader on and off the court supports Essilor’s efforts to educate consumers about the importance of eye health and UV protection in a fun and engaging way, while also delivering sun solutions for every lifestyle.”
Xperio UV polarized sun lenses provide exceptional scratch resistance, easy cleanability and maximum UV protection. Xperio UV lenses come in many different colors, fit into a wide variety of frames and are available as a prescription lens.
As a way to celebrate the A.C.E.S. partnership and April’s recent achievements, consumers can score a personalized signed digital photo of April Ross. Visit Essilor USA on Facebook, Twitter or http://bit.ly/2cNTxnr to get yours today.
About Essilor of America, Inc.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index, photochromic and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
Essilor of America