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Think About Your Eyes Campaign Launches Make A Spectacle Of Yourself Facebook Contest

By Essilor News

06/13/2011

Alexandria, VA (June 13, 2011) – The Think About Your Eyes Campaign will invite consumers to “Make a Spectacle of Yourself” with the launch of a new Facebook contest. The contest , part of the campaign’s ongoing efforts to promote eye health awareness,  encourages entrants to protect their eyes with proper eyewear that blocks 100 percent of UV rays and to show off their eyewear by submitting a photo.  More than 30 million Americans suffer from a serious eye disease, many of which could be avoided through wearing proper UV protective eyewear.

The “Make a Spectacle of Yourself” Facebook contest will offer four lucky winners the chance to win a $400 general use gift card, and the winning photos will be featured as profile images on the Think About Your Eyes Facebook page.

“We will kick off the contest this week during Optometry’s Meeting to generate excitement among both students and industry professionals,” said Mike Daley, president and executive director, Foundation for Eye Health Awareness. “We hope to remind Americans of the importance of wearing proper eyewear to protect their eyes this summer and throughout the year. Long-term exposure to UV rays can damage the eye’s surface and internal structures, but the good news is that there are steps we all can take to protect our eyes.”

Entrants can submit an original photo of themselves or their child wearing eyewear by visiting the Think About Your Eyes Facebook page and clicking on the Contest tab. The contest begins on June 13 and ends on July 10 and is open to U.S. residents who are 18 years of age or older.

For more information about the “Make a Spectacle of Yourself” Facebook contest, including the official rules, please visit Facebook.com/ThinkAboutYourEyes.

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About the Foundation for Eye Health Awareness and Think About Your Eyes

Think About Your Eyes is a public awareness initiative focused on educating consumers about the importance of vision health and comprehensive eye exams. This nationwide messaging campaign, sponsored by the Foundation for Eye Health Awareness with generous donations from Essilor, Luxottica, VSP Global and Transitions Optical, encourages people to take better care of their eyes.

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