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GUNNAR Optiks Joins Think About Your Eyes Public Awareness Initiative

By Essilor News


Alexandria, VA (January 3, 2014) – Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced GUNNAR Optiks as the latest industry partner to join the national effort. GUNNAR Optiks, a leader in the computer and gaming eyewear category, specializes in technology solutions designed to reduce digital eye fatigue while increasing contrast, comfort, and focus.  GUNNAR recognizes the need for healthy eyes, especially as people spend more time than ever in front of a digital screen, and joins other vision community leaders and eyecare providers as supporters of the Think About Your Eyes campaign.

“We couldn’t be more excited about this partnership, as we believe strongly in educating the public about the importance of maintaining eye health through an annual comprehensive eye exam,” said Joe Croft, chief executive officer.  Think About Your Eyes is a critical initiative in our industry and awareness building is key to its long-term success. “ 

“Since the July launch of the campaign, we have already seen a 3.5 percent increase in overall eye exams in Q3 2013 alone.  As was shown in the pilot, Think About Your Eyes has once again proven to increase new patient visits, detection of eye disease and vision correction,” said Ed Greene, chief executive officer of The Vision Council. “Advertising, including TV, will return in early 2014, so we encourage eyecare providers who haven’t already enrolled to join this initiative so patients in their areas can find them on the Think About Your Eyes doctor locator.”  The advertising drives the public to to learn more about vision health and to find a local Think About Your Eyes member doctor and schedule an eye exam. 

To date, eight other industry partners including National Vision, Inc. (NVI), Refac Optical Group, SpecialEyes, Walman Optical, Transitions, The Vision Council, Essilor and Luxottica have joined the Think About Your Eyes initiative. 

Industry members interested in becoming official Think About Your Eyes partners should contact Dave Plogmann, director, industry relations, at 

Eye care providers who wish to become Think About Your Eyes members should visit or contact Jon Torrey, director, professional relations, at

For general campaign inquiries, please contact Rick Holt, executive director of Think About Your Eyesvia email, or phone, 703-548-6504. 


Founded in 2005, GUNNAR Optiks, LLC designs and engineers computer and gaming eyewear to protect and enhance vision using revolutionary lens technology. GUNNAR introduced the Advanced Computer Eyewear category in 2008 and pioneered ergonomically correct eyewear to reduce eye-strain and fatigue associated with long-term viewing of digital screens. GUNNAR also offers non-polarized outdoor eyewear engineered for digital viewing in bright light and outdoor applications.
GUNNAR is a privately held company headquartered in Carlsbad, California. Investors include Peter Thiel, 50 Cent, Carl Zeiss Vision and Monster, Inc., among others. For more information, visit


About Think About Your Eyes
Think About Your Eyes is a public awareness initiative focused on educating consumers about the importance of vision health and annual comprehensive eye exams.  For more information, visit or find us on Facebook and Twitter.