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Essilor's Ecp University Adds New Courses To Its Online Catalog

By Essilor News


DALLAS –December 4, 2012– Essilor of America, the nation's leading manufacturer of optical lenses, today announced the addition of new courses to ECP University®, an organization designed to help doctors, eye care practice owners and managers grow their practices by providing education solutions through in-person training, distance learning, and online training. The new courses offer comprehensive training for front desk professionals at eye care practices.

Based on customer feedback, Essilor’s education department and the ECP University team conducted extensive market research to determine the competencies required for running an efficient and organized front office. These core competencies were then used to create 8 hours of e-learning courses which include topics such as managing patient appointments, record keeping and reporting, managing patient issues, telephone etiquette, managing vendor appointments, explaining insurance to patients and tracking insurance claims.

“Whether on the phone or in-person, front desk staff members are the first and last encounter patients have with an eyecare practice,” said Howard Purcell, O.D., F.A.A.O., senior vice president of customer development, Essilor of America. “Effective training for front desk staff is undeniably important, and Essilor hopes to help ECPs increase patient satisfaction resulting from an overall positive experience with a customer-focused staff.”

The front desk courses are added to a comprehensive online catalog that includes optical and medical training, patient service and selling, business management, technical concepts, products, insurance and more.  Subscribers have 24/7 online access to more than 80 courses, CE credits, an ABO Exam prep guide, and assessments at the end of the courses. Administrators can assign courses, create a custom curriculum for users, and track and monitor staff progress. When a practice subscribes for one low fee, the entire staff can access all courses, resulting in an easy and cost effective method of continuing professional development.

To register, subscribe or find more information, please visit


About Essilor
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Xperio®, DEFINITY®, Thin&Lite® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

Varilux, Crizal, Xperio and DEFINITY are registered trademarks of Essilor International. Thin&Lite is a registered trademark of Essilor of America, Inc.