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Essilor Takes The Breakthrough Visioffice System On The Road

By Essilor News


DALLAS – (Jan. 6, 2011) – Essilor of America, Inc., the nation’s leading manufacturer of optical lenses, announces the Visioffice® system National Road Show. It will allow eyecare professionals (ECPs) across the nation to experience the state-of-the-art measuring system in a hands-on setting.

The road show will begin in January and run through the end of the year. It will stop at approximately 70 optical trade shows from coast to coast, including large shows such as Vision Expo East and Vision Expo West and SECO, as well as smaller regional and state events.  The tour will allow ECPs to see the Visioffice system in person and experience a demonstration and witness the speed and accuracy of this patented measuring device.

“Essilor is excited to offer every ECP across the nation the opportunity to try the Visioffice system in person,” said Carl Bracy, senior vice president of marketing for Essilor of America. “Now ECPs will have the opportunity to try the Visioffice system and experience how it will allow them to deliver superior patient care to each person who passes through their dispensaries.”

The Visioffice system is easy to use and the fastest and most accurate measurement instrument on the market today. With a single device, ECPs can measure all fitting parameters and positions of wear required for any Essilor lens available. It is the only in-office measuring device that captures the patient’s real eye rotation center (ERC), a three dimensional measurement of the eyes exact optical rotation center. The ERC measurement allows for the creation of the most individualized lenses available on the market: Varilux Physio Enhanced™ eyecode™ lenses, Varilux Ipseo IV™ eyecode™ lenses, and Essilor Single Vision eyecode™ lenses.

Essilor Takes the Breakthrough Visioffice System on the Road

The Visioffice system offers patients the following key benefits:

Access to the most individualized lens solutions through accurate measurements and patient information

Increased purchase confidence from personalized education modules that highlight benefits of products and technology

Service from a knowledgeable, empowered practice staff

The Visioffice system offers eyecare professionals the following practice benefits:

A quick, easy-to-use universal measuring device for all Essilor products, single vision to Varilux progressive lenses

Highly accurate patient measurements including measurements for the exclusive Varilux eyecode products

Support increasing sales of premium products with interactive patient demos, product sales support and lifestyle questionnaire

Exclusive products that build profit and patient satisfaction, including Varilux eyecode & Essilor Single Vision eyecode lenses

Higher capture rate, patient referral and patient retention

Empowers staff with easy-to-use education and sales support tools

Visit to locate a road-show city near you. For more information about the Visioffice measuring system, contact your Varilux sales representative.


About Essilor
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive,
high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Thin&Lite®, Xperio® and DEFINITY® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

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Essilor, Varilux, Crizal, Xperio, DEFINITY, Varilux Ipseo, and Visioffice are registered trademarks and eyecode is a trademark of Essilor International. Thin&Lite is a registered trademark of Essilor of America, Inc.