ESSILOR OF AMERICA BRINGS BACK WILDLY SUCCESSFUL PROMOTION
By Essilor News
DALLAS – June 21, 2018 – Due to popular demand, Essilor of America is bringing back the Ultimate Offer, a consumer promotion supporting the “Essilor Ultimate Lens Package” that has increased practice revenue and profit, by driving new patients into the practice and increasing premium lens sales like no other promotion Essilor has offered. Available only to independent eyecare professionals, this offer is available from July 16, 2018 through December 31, 2018 and will be supported by national television and digital consumer advertising.
“At Essilor of America, we are focused on helping independent eyecare professionals thrive in today’s competitive landscape,” says Chief Marketing Officer Sherianne James. “Customers who have actively engaged in selling the Ultimate Lens Package and participating in the Ultimate Offer have seen unprecedented returns. Engaged customers realized an average sales price growth that is two times faster, and an increase in second pair sales of more than three times. This program has fundamentally transformed how their patients buy premium lenses.”
"By participating in the Ultimate Offer my daily practice revenue grew by over 30% and we saw our multi-pair sales grow quadruple,” says Dr. Dave Ziegler O.D., Ziegler-Leffingwell Eyecare. “I’ve tried many things to drive second pair sales and this has been the best by far. It has created happier patients and has made our staff confident knowing that they're recommending the best lens to meet patients' needs.
Continued success of Varilux® X Series™
Eyecare professionals will be able to continue to build momentum with the Ultimate Lens Package for progressive lens wearers featuring the best-in-class Varilux® X Series™ lenses with Xtend™ Technology, which allows the wearer to see multiple distances through a single point in the lens.
A stylish addition to the Ultimate Offer
And now the Ultimate Offer is more stylish than ever to attract single vision patients. Single vision patients will continue to get their ultimate in vision with Eyezen™+ lenses, and can now get the ultimate style by pairing them with the new Transitions® Signature® Style Colors and Transitions® XTRActive® Style Mirrors, also launching on July 16. These trend-setting offerings open the door to a new, fashion-conscious wearer who wants to create a unique, personalized look with their lenses and frames and protect their eyes from harmful light. The Transitions Signature Style Colors will be available as an option for the single vision Ultimate Lens Package with Transitions® Signature® VII. Transitions Style Mirrors and Style Colors will both be available as an option for the second free pair of lenses offered to consumers through the Ultimate Offer.
Consumers can double their lenses by purchasing the Essilor Ultimate Lens Package, benefitting from three innovative technologies in one lens, and getting a second pair of qualifying lenses that is of equal or lesser value at no cost with frame purchase through independent eyecare professionals who enroll in the offer. The offer applies to both the progressive and single vision Ultimate Lens Packages.
“We believe every patient deserves the best sight possible, and we know that once patients try a premium product and experience the difference, they don’t go back,” James says. “The Ultimate Offer is a way for independent eyecare professionals to upgrade their patients to Essilor’s best visual solution.”
Visit www.essilorultimatelens.com to learn more.
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About Essilor of America, Inc.
Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company's mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Transitions®, Xperio UV™, Eyezen™, and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).