ESSILOR OF AMERICA ANNOUNCES AVA
By Essilor News
Powered by Essilor’s lens designs and an innovative new phoropter, the Vision-R™ 800 by Essilor Instruments, this integrated solution will offer digital accuracy both in exam and prescription within 1/100th of diopter
NEW YORK– March 22nd, 2019 – Essilor of America announced today the launch of AVA (Advanced Vision Accuracy), an integrated solution for eye care professionals enabled by the introduction of the new phoropter, the Vision-R™ 800 by Essilor Instruments. For the first time, this integrated offer will include breakthrough refraction technology, innovative user-friendly intelligence and premium advanced lenses which will give eye care professionals the ability to demonstrate and deliver the best vision possible for patients.
“At Essilor we are committed to giving eye care professionals an opportunity to differentiate themselves and their practices with our cutting-edge technology and revolutionary patient care solutions,” says Rick Gadd, president of Essilor of America. “The AVA solution integrates the new advanced phoropter and our best digital lens designs, to equip eye care professionals with the complete package, making the refraction more efficient, the prescription more precise, and the overall experience better for the patient.”
The new phoropter, the Vision-R™ 800, introduced by Essilor Instruments, represents a major advancement in refraction techniques, which have remained unchanged for nearly a century. This new advanced phoropter introduces a whole new standard of accuracy while maintaining an efficient and consistent refraction.
“The Vision- R™ 800 phoropter is a perfect example of what Essilor does best: innovating to improve lives by improving sight,” says Samy Lauriette, senior vice president, Essilor Instruments Americas.
A MORE PRECISE REFRACTION
The Vision-R™ 800’s patented optical module allows for instant focus and exact refraction. It offers a refractive power of 0.01D steps and instantaneous changes of sphere, cylinder and axis at the same time for unparalleled accuracy. The precise Rx will be delivered through our best digital lens designs – Varilux® and Eyezen+, which will be available to be ordered to 0.01D in the second quarter of this year. The result is patients get the full potential of their vision.
A FULLY RELIABLE PRESCRIPTION
With the Vision-R™ 800, the refraction experience is transformed – for both the patient and the
practitioner. The practitioner reaches the final refraction more quickly than with traditional methods
thanks to the continuous and simultaneous changes of sphere power, cylinder axis and cylinder
power. Also, the module’s “Smart Tests” algorithm assists the specialist in conducting the refraction
procedure, making it both fast and easy, allowing the practitioner to focus on having a dialogue with
A MORE COMFORTABLE EXPERIENCE FOR THE PATIENT
The Vision-R™ 800 uses a revolutionary new liquid lens and a new refractive process that makes the
experience more comfortable for the patient and less tedious for the doctor. The phoropter’s
smooth power changes and wider field of vision allow for a shorter procedure with less fatigue for
the patient and doctor. At the end of the test, the Vision-R™ 800 phoropter offers patients the
experience of comparing refractions in simulated real life conditions.
“The ultra-precise Rx can be demonstrated as never before to the patient with a fascinating
simulation-based experience. This should especially appeal to younger patients,” says Lauriette. “The
result is a patient who leaves the exam room with full confidence. And by clearly seeing the
improvement they are more likely to purchase new eyewear.”
“We’re the only company that can guarantee digital accuracy in both exams and prescriptions – with
the world’s most advanced lenses in our Varilux and Eyezen+ designs that can be ordered to the
1/100th of diopter in prescription,” says Sherianne James, senior vice president and chief marketing
officer at Essilor of America. ”With this solution, eye care practitioners can deliver their patient’s best
vision and equip them with an immediate demonstration of the power of precise lenses and the best
The AVA Integrated Solution is available to practitioners at Vision Expo East, with delivery starting
eight weeks after ordering and subject to scheduling. The commercial launch is slated for July 2019.
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About Essilor of America, Inc.
Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company's mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International.
About Essilor Instruments USA
Essilor Instruments is a worldwide leader in the development of modern solutions and technologies for eye care professionals, providing an extensive range of equipment in categories such as finishing, refraction, diagnostics, vision screening, and dispensing measurement devices. The finishing offerings range from the affordable all-in-one Delta2™ system to the trusted KAPPA Special Edition and Neksia™, premium Mr. Orange and Mr. Blue™ edging systems, and the Pro-E™ 600/700 edgers for high-volume labs.