Essilor Features Xperio UV Lenses At The DirecTV Celebrity Beach Bowl
By Essilor News
DALLAS – Jan. 28, 2013 – Essilor of America, the nation’s leading manufacturer of optical lenses, is helping celebrities and athletes look their best while protecting their eyes from the sun this winter with Xperio UV™ lenses, the only outdoor lens solution that eliminates 100 percent of blinding glare while providing the maximum UV protection on both the front and backside of the lens. The company will gift luxury sunwear to top celebrities, athletes, VIPs and entertainment media through its participation in GBK Production’s Super Bowl weekend festivities at the DIRECTV Celebrity Beach Bowl on Feb. 2 at the Mardi Gras World in New Orleans, La.
An exclusive list of guests will receive Xperio UV superior polarized sunwear in luxury frames and will pose for photographs.
Xperio UV lenses provide maximum UV protection and offer an Eye-Sun Protection Factor™ (E- SPF™) of 50+, which provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all.
GBK Productions, a leading luxury lifestyle gift lounge and special events company, consistently provides an unmatched environment for sharing the latest trends while making charitable donations a focal point of each event.
“We are looking forward to introducing Xperio UV to the entertainment world as the exclusive eyewear partner at the GBK and DIRECTV Celebrity Beach Bowl,” said Theresa Agnew, senior vice president of marketing, Essilor of America. “Essilor is thrilled to have the opportunity to provide celebrities, athletes, VIPs and media the chance to experience the best in polarized lenses in an exciting and engaging environment.”
To learn more about Xperio UV lenses, contact your Xperio UV sales consultant or visit XperioUVusa.com.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, XPERIO®, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
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VARILUX, CRIZAL, XPERIO, XPERIO UV, E-SPF and DEFINITY are trademarks of Essilor International. THIN & LITE is a registered trademark of Essilor of America, Inc.