Essilor Announces The Addition Of No Interest If Paid In Full Financing To Popular Power Of Vision Program
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Essilor Announces The Addition Of No Interest If Paid In Full Financing To Popular Power Of Vision Program

By Essilor News

03/13/2017

DALLAS – March 13, 2017 – Essilor of America is announcing that for the first time the company is sponsoring no interest if paid in full financing[1] for qualified patients who purchase any of Essilor’s premium lenses -- Varilux®, Crizal®, Transitions®, Xperio UV™ and Eyezen™ . The offer – a key part of the popular Power of Vision promotion, which is offered exclusively to independent eyecare professionals (ECPs) – demonstrates the company’s commitment to drive more patients to independent eyecare professionals’ practices.  

In a recent study, Essilor found that 55 percent of ECPs and 43 percent of patients are interested in a financing offer. Of interested patients, 77 percent would buy at least once a year and 40 percent would buy two pairs.[2] The promotional financing offer is designed to incentivize patients to visit their ECP and maximize the available rebates.  Without it, consumers typically purchase a pair of eyeglasses every two years and only five percent purchase a second pair.[3]

With Power of Vision, patients can receive promotional financing and $10 rebates per eligible product with a maximum of $30 in rebates per pair of glasses. The rebates will be paid with a Visa® Rewards card that is mailed to patients.

“The combination of a consumer rebate coupled with the opportunity for customers to pay for better vision over time is a one-two punch in terms of making sure ECPs are not only seeing more patients this year, but are selling more glasses as well,” said Carl Bracy, chief marketing officer, Essilor of America. “It also reinforces our commitment to innovation. We are the first and only manufacturer that offers no interest promotional financing and a rebate, driving educated consumers who are ready to buy.”

The Power of Vision program will be supported by Essilor’s national advertising campaigns including television and online media which will encourage consumers to find an independent ECP through an exclusive online locator tool.

Enrollment for ECPs began on February 13, 2017. For more information or to enroll, please visit PowerofVision.com.

About Essilor of America, Inc.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index, photochromic and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™, DEFINITY®, THIN&LITE® and other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

[1] Subject to qualifying credit approval.  Payments are required during the six-month promotional period. Making minimum monthly payments during the promotional period will not pay off the entire purchase balance. Interest accrues at 29.99% during the promotional period, but all interest is waived if the purchase balance is paid in full before the expiration of the six-month promotional period.  Financing for the GreenSky Patient SolutionsTM  Program is provided by federally insured, federal and state chartered banks providing credit without regard to age, race, color, religion, national origin, sex or familial status.

[2] Finance Concept research by Decision Analyst in October 2016 with 408 consumers and 206 independent ECPs.

[3] VisionWatch, a continuous consumer study from the Vision Council, using 12 ME Dec 2016 data for repurchase cycle and 12 ME Dec 2013 for second pair

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