Sherianne James
Chief Marketing Officer
Sherianne James
Chief Marketing Officer, Essilor of America, Inc.
Sherianne James joined Essilor of America in 2011 as Director of Global Consumer and Professional Insights for Transitions Optical, a wholly owned Essilor subsidiary. She became Vice President, Marketing in June 2016. The Marketing organization’s priorities include bringing proven product superiority and breakthrough innovations to market; leveraging consumer marketing to shape consumer traffic and drive sales; providing the insights and business intelligence to enable the company to make data-centric decisions; and acting as a partner to the sales team to generate demand. Sherianne earned an MBA from the Kellogg School of Management at Northwestern University and a CHE in Chemical Engineering from the University of Florida. “My lenses have Varilux, Transitions and Crizal. One day I lost my glasses and had to quickly get a replacement pair. I couldn’t clearly see between near and far and realized the glasses didn’t have Varilux. I can personally tell you the difference it makes to have premium lenses.”
